Rihanna Partnered With The French Company LVMH

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This news was confirmed in early may of this year that Rihanna a singer, song writer, record producer and actress is now becoming a business women. Yes you have heard it right Rihanna has partnered with the famous French multinational company LVMH, headquartered in Paris.

Fenty

This Company is famous for its luxury goods worldwide. A luxury clothing Fashion House has been launched with name Fenty which is exclusively developed my Rihanna. Fenty is under the same shade as LVMH’s other luxury clothing fashion houses are just like Givenchy, Louis Vuitton and Christian Dior.

Rihanna featured her first ready to made wearing items on a launch of first line this spring by the Paris based brand LVMH. In this way Rihanna has become the first women to launch an original brand at LVMH. She also become the first women to head a one of a group house.

NYT Styles Tweet

NYT Styles Tweet

Rihanna said in her statement that

The opportunity to design a line with LVMH is an incredibly special moment

The CEO of the Paris based luxury good brand Bernard Arnault twitted on his twitter account and referred to Rihanna and said that

“Everyone knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty. I have discovered a true entrepreneur, a true CEO and great Leader. ”

Rihanna Tweet

Rihanna’s Tweet

Rihanna has turned as a fashion icon the red carpet events. She also has a successful partnership with the multinational brands like Mac Cosmetics and Puma.

Rihanna was also previously partnered with the Paris based luxury brand LVMH back in 2017 to make her beauty brand Fenty Beauty. It is operating in San Francisco. She is also the owner of her another ingerie brand called as Savage x Fenty. These brands are famous for their inclusivity in both the promotional material and product offerings.

With the ownership of a Fashion House Fenty partnered with the LVMH. Rihanna is now a part of luxury products group worth of $190 billion in a fashion market.

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