How Google’s Panda Algorithm works

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Google releases an algorithm for the google search results initially on February 23, 2011. They called it Google’s Panda Algorithm. Panda is a code name for the algorithm which aims to lower the rank of the poor quality sites or thin sites in the google search result and higher the rank of quality sites in the search. So without wasting any time, Let’s dive into how Google’s Panda Algorithm works.

How Google’s Panda Algorithm Works

Google’s Panda Algorithm filters out the best quality results on the top of the search as discussed above. The following are the key factors in which an algorithm looks in a site and depending on the standards, It lowers or increases their rankings in search results.

1. Panda looks at the site page by page till the single page down and in some cases, it scans the entire site. It also affects the site ranking and scans the site depending on the site violations.

2. It lowers down the site which copies the content from another site and finds the origin from which the content is originally generated. After finding the culprit site, it lowers it in the search results.

3. Panda Algorithm looks at the poorly written content. Poorly written content means a lot of misspellings. Stuff with keywords and repetitive duplicate content which makes no sense at all.

4. It can lower the rank of the sites without any of Google’s warning.  Without being penalized by Google, the site can be affected by the algorithm. Because Google only penalizes the sites in severe cases.

5. Panda Algorithm looks for the site loading speed. The site should load in less than 3.0 seconds to get higher ranks in Google search engine rankings.

Some Misconceptions

1. Google’s Panda algorithm update drops down the rank of a website, due to which web traffic will reduce and Google will penalize the site. It is true for some sites but no need to panic because the site will be back to the same rank after some time of the update.

2 Panda affects the whole site. Yes, it was true essentially but not true today. Panda algorithm is becoming smarter and smarter day by day. Now it checks the sections of the pages or some cases the entire site.

Conclusion

Before the release of Google’s Panda Algorithm, low-quality content or thin sites came up in the searches and high-quality content sites were mixed into the searches. To overcome this Google released the Panda algorithm back in late February 2011. This algorithm was a need of time to provide quality content on the top of the searches to make the Google search effective and handy.

 

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